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TANZANIAN FIRMS START PROMOTING ONLINE BOOKING FOR HOTELS AND LODGES

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According to recently statistics provided by public shows that Tanzania has a population of 60 million in January 2021 data. The settlements data demonstrated that 35.6 of Tanzania’s population lives in rural urban centres while 64.4 lives in rural areas of Tanzania (data reportal, 2021).

Dar es Salaam. Tanganyika Career Development Institute (TCDI), a network of companies offering online services, is targeting Tanzania’s middle class to transform the country into online booking culture.

The platform of firm like Tanzania Hotels Agent (THA) which also operates in Tanzania said that it was important to shift attention to online booking for our hotels and lodges as it remained simple and safe.  Tanzania Hotels Agent is the leading lodges and hotels classifieds platform for emerging market

“Tanzania is Unlike Kenya where most internet users searching opportunities online, here in Tanzania most of internet users use is for chatting and posting comedy video online . This has to change,” said CEO of Tanzania Hotel Agent Godlove Nyagawa. He said there is hope of change as some people have started using internet now on their mobile phones for searching properties, cars, dressing, ordering food and finding opportunities available. But we need to educate our people the importance of using internet for promoting business and grow by using digital way of life.

The data shows Tanzania there were 15.15 million internet users in Tanzania in January 2021. The number of internet users in Tanzania increased by 435 thousand (+3.0%) between 2020 and 2021.Tanzania Internet penetration in Tanzania stood at 25.0% in January 202. However here were 5.40 million social media users in Tanzania in January 2021. The number of social media users in Tanzania increased by 900 thousand (+20%) between 2020 and 2021. (data reportal, 2021)

Therefore if you look at the figures you will realizes that, the number of social media users in Tanzania was equivalent to 8.9% of the total population in January 2021. That’s shows the

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